John Williams Guides taylor Townsend to World No.1
US Open 2025 run and Grand Slam doubles titles showcase Townsend’s evolution under Coach John Williams
New York, NY – [September 2, 2025] – As American tennis star Taylor Townsend continues her breakthrough run at the US Open 2025, reaching the fourth round in singles and holding the World No.1 ranking in WTA doubles, the spotlight is turning to the man behind her transformation: Coach John Williams.
A Coaching Journey That Transformed a Career
Since joining Townsend’s team in 2015 as a strength and conditioning coach, Williams has evolved into her mental performance leader and head coach (since 2021). For the past four seasons, he has guided Townsend through one of the most compelling comebacks in professional tennis, instilling discipline, focus, resilience, and clarity.
Williams’ coaching philosophy goes beyond the scoreboard. He is recognised for a whole-person approach, emphasising mindset, identity, and sustained growth.
Williams on Taylor Townsend’s Transformation
“If I’m going to feel sorry for anybody, I’m going to feel sorry for the old Taylor. What Taylor has done so far in this tournament has transcended who she once was. The Taylor we’ve been cultivating for the past three years will be just fine.”
Keys to High-Performance Coaching
On evolving to World No.1:
“Winning begets winning, period. Not because the scoreboard changes you but because you change the scoreboard. Every victory forces you to evolve, rewiring your mindset, habits, and standards.”
On adversity:
“It’s not if things go sideways—it’s when. I coach my clients to use B.R.R.: Breathe, Reflect, Reengage. Manage the moment so it doesn’t manage you.”
On sustainable success:
“Talent and passion fade without one thing: focus. Focus keeps your eyes on the target when everything else pulls you away.”
Taylor Townsend’s Historic Rise
Townsend’s journey reflects Williams’ philosophy: growth, resilience, and relentless focus.
Wimbledon 2024 – Women’s Doubles Champion (with Kateřina Siniaková)
Australian Open 2025 – Women’s Doubles Champion (with Kateřina Siniaková)
US Open 2025 – Singles fourth round and doubles World No.1 ranking
She now stands as only the 13th American woman in history to achieve the WTA Doubles No.1 ranking.
About John Williams
John Williams is a high-performance tennis coach and the Founder of Elevate With John, a performance and rehabilitation organisation focused on mindset, resilience, and physical excellence. With over 25 years of experience, he has built a reputation for helping athletes evolve quickly and sustainably while minimising injury risks.
Williams’ work with Townsend has been hailed as one of the most dynamic player-coach partnerships in modern tennis.
About Taylor Townsend
Taylor Townsend is a two-time Grand Slam women’s doubles champion and former junior Grand Slam champion. Her consistency and growth have propelled her to the World No.1 doubles ranking, establishing her as one of the most inspiring stories in professional tennis.
Media Contact
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