In today’s media-driven sports landscape, waiting for a crisis to hire a publicist is too late. This article explores why every athlete — from rising stars to seasoned pros — needs a publicist who can build a proactive media strategy, shape their personal brand, attract sponsorships, and craft a powerful narrative before the headlines hit. Learn how smart publicity isn’t just about visibility — it’s about long-term impact.

Discover how Ascend Sports Publicity was born in a Parisian café and grew into a global sports PR agency supporting athletes, coaches, sports agencies and brands with strategic and expert communications services.